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In recent years, a large number of people have started taking CBD, and the market has grown more than many expected. Can it continue to grow as new products appear? What is the real value of the CBD industry? We talk about these issues, and tell you about the innovative product ranges available in the stores.

In 2018, the global market for CBD was estimated to be worth US$4.6 billion[1]. By 2020, that figure is expected to double. This extraordinary tendency to the rise has demonstrated, as much to the companies as to the clients for recreational use and the consumers with holistic aims, that the cannabidiol (CBD) is much more than a simple passing fashion. As well, the great marks and the small companies have invested more time, energy and effort in their product range of CBD.

To date, 33% of Americans have consumed CBD[2], while in Europe and the UK they are not far behind[3]. The rapid expansion of the CBD market shows no signs of stopping; on the contrary, it is now stronger than ever.

Why is CBD so popular?

In 2019, the CBD was more sought after on Google than Beyoncé or Kim Kardashian [4]. But why exactly is it so popular?

In Europe, industrial hemp is generally legal, as long as it contains negligible amounts of THC. This allows emerging companies broad access to the vegetable raw material.

As for access to CBD in the US, the Farm Bill passed in 2018 legalized industrial hemp in all 50 states.

Thanks to this legislation, there has been a huge increase in legal CBD products, and all of them are in huge demand. Some well-known vendors, such as Walgreens in the US or Holland & Barrett in the UK, jumped on the bandwagon and now produce their own CBD products.

From the consumer’s point of view, CBD has many advantages. In addition to being more available than ever, the World Health Organization [5] has found that CBD is well tolerated by the body and has no potential for abuse. This allows the consumers to be able to enjoy with total tranquillity of this calm and nonpsychotropic cannabinoid, whenever they consider opportune.

In addition, the great variety of products of CBD in the market means that there is something adapted for everybody: from oils of CBD, to topical products and flowers of hemp rich in cannabidiol.

Who uses CBD products?

In recent years, more and more people of all ages have been using CBD products.

Those who talk most about CBD use are the Millennials and other young adults. However, we can only really measure the debate in social networks. Many people in their 40s and 50s and beyond also consume CBD; although they are less likely to express their opinions on Twitter, so we can’t know for sure how many people are trying it.

As these products and information about CBD spread, more people of all ages will consume and talk about this cannabinoid. Even domestic pets can benefit from CBD, increasing the popularity of pet-specific products.

Where can I buy CBD products?

In the U.S., before the Farm Bill, most people bought CBD products on the Internet. But, today, they can be found in almost any supermarket or convenience store.

With large retailers representing [6] 57% of sales, and online retailers representing 22%, getting CBD products is easier than ever.

These products can also be purchased in natural food stores, dispensaries, smoking stores, and even pet stores (for dogs and cats, obviously). Probably the most reliable sellers are those with proven experience in the CBD sector, and/or those who apply rigorous quality control measures from seed to packaging.

Where can I find quality affordable CBD oil? Foolow their page to get more important information.